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Breast pumps are medical devices commonly used by breastfeeding mothers to extract milk from the breasts. Breast pumps can be used to maintain or increase a woman’s milk production, relieve swollen breasts and blocked milk ducts, or express flat or indented nipples to help an infant latch onto its mother’s breast. Most women find it very convenient to use a breast pump to express and store breast milk once they return to work, travel, or if they are away from the baby. Breast pump can be a solution to issues such as latching problems, completion of maternity leave, breast feeding in public places, weaning, feeding premature or hospitalized babies, multiple births, and inducing lactation for adopted baby. Electrical Breast Pump
Manual pumps, battery-powered pumps, and electric pumps are the various types of breast pumps available in the market. Wearable pumps offer less bulk and increased portability compared to traditional breast pumps. Wearable breast pump does not have any cord; thus, mothers are able to pump milk while they drive, work, do dishes, and take care of their baby.
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Portable pumps are lighter, more streamlined, and easier to use away from home, i.e. a breast feeding woman can continue providing milk for the baby even when she is working, travelling, or engrossed in other activities. These pumps eliminate the inconvenience of sitting in one place to pump the milk with the device plugged into a wall or outlet. Thus, portable pumps give breast-feeding women the freedom of movement while pumping milk for the baby. According to the WHO, just 40% of infants under six months of age are exclusively breastfed across the globe.
Growth in Population and Rise in Disposable Income to Drive Breast Pumps Market Demand
As per global breast pumps market trends, increase in global population has a direct impact on the uptake of breast pumps. Rapidly growing birth rates, especially in developing countries, indicate an increase in number of lactating mothers who form the potential consumer base for breast pumps. Rise in disposable income due to the increase in number of dual income households is expected to positively impact the purchasing power of mothers and also the demand and uptake of portable breast pumps. Furthermore, manufacturers offer various types of pumps to cater to the wide range of needs of nursing mothers, thereby enabling a greater choice to purchase the product economically.
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Increase in Awareness and Availability of Advanced Medical Technology to Boost Global Market
Lactating mothers are becoming more aware of the benefits and significance of breastfeeding. People are increasingly interested in incorporating advanced medical technologies into their daily lives, as global literacy rates rise. In countries with a rich cultural heritage, such as India and China, the decision to purchase a breast pump is made not only by the mother, but also by other important family members.
Earlier, people in these countries would prefer traditional and natural methods of stimulating milk flow in the mother due to the vast cultural and scientific heritage, lack of technologically guided products, and low purchasing power. At the Global Purchaser Gadgets Show (CES) in January 2022, Freemie launched the world’s smallest wearable siphoning SlimFit Cups, which are lighter, slimmer, viable, adaptable, and simpler to use for mothers at whatever point they need to siphon milk. Hence, innovation in breast pumps is likely to drive the global breast pump market size during the forecast period.
Option of Scheduling Breast Pumping Propelling Powered Pumps Segment
In terms of pumping system type, the global breast pumps market has been bifurcated into manual pumps and powered pumps. The powered pumps segment accounted for major share of the global breast pumps market in 2021. Powered breast pump uses batteries or a cord plugged into an electrical outlet to power a small motorized pump that creates suction to extract milk from the breasts. The device helps a mother maintain her breast pumping schedule during an emergency.
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Easy to Use and Clean Feature Bolstering Closed System Pumps Segment
Based on product design, the global breast pumps market has been split into open system and closed system. The closed system segment dominated the global market in 2021. The segment is expected to grow at a rapid pace during the forecast period. Closed system pumps are easy to use and clean, which ensures maximum safety for the child.
Regional Analysis of Global Breast Pumps Market
North America accounted for significant share of the global breast pumps market in 2021. The market in the region is estimated to grow at a rapid pace from 2022 to 2031. This can be ascribed to the increase in usage of breast pumps by working women to store breast milk. According to the National Immunization Survey of the CDC (2018), the average national breastfeeding initiation rate for the population of the U.S. stands at 83.9%.
The breast pumps market in Asia Pacific is projected to grow at a rapid pace from 2022 to 2031. People in the region are becoming more aware about technologically advanced healthcare devices and consumer products. They exhibit a higher tendency to adopt advanced and recent technologies for medical procedures. Thus, demand for breast pump, which is largely considered a novel technological product in the region, is rising.
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Analysis of Key Players in Global Breast Pumps Market
The global breast pumps market is fragmented, with the presence of large number of local as well as international players. Expansion of product portfolio and mergers & acquisitions are the key strategies adopted by the prominent players. Leading players in the global breast pumps market are Medela, Ardo medical AG, Elvie, Lansinoh Laboratories, Inc., Hygeia Medical Group II, Energizer Holdings, Inc., Bailey Medical, Ameda AG, Koninklijke Philips N.V, Mayborn Group Limited, Linco Baby Merchandise Work’s Co., Ltd., Pigeo Corporation, and Newell Brands.
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